Friday, May 28, 2010

Dry Denim Field Trip

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Jermaine looking all sophisticated in front of the S & S store


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Spotted: the first personallized Denim fold back next level

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45 bikes delivered  for the field trip through Amsterdam

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And Stelios, do you think they will fit?

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Flip-flops and alcohol, the perfect summer combination.
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Alex signing the little booklet as a real celeb!
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Our Dutch heritage, Haring & Jenever, a traditional appetizer

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An authentic mini Fanfare as background music, to welcome you to the blue liquid experience
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Dry denims waiting inline for their new owner...

Monday, May 17, 2010

Launch Amsterdams Blauw

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Our own denim designer Mike Barron signs his contract

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Everyone gets his own number of the 150


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Just arrived, fresh dry denims!